I’ve worked on a wide range of print materials across different departments and events at IRUSA, and each one comes with its own vibe and audience. The challenge is making every piece feel unique while still staying consistent with the overall brand.

I usually start by connecting with the event or fundraising teams to understand the goal, audience, and overall feel they’re going for. From there, I’ll pull together quick visual references or sketch out a few ideas to explore different directions. A big part of the process is translating their ideas and messaging into something visual that actually connects with people.

As I move into design, there’s a lot of collaboration and feedback involved. I regularly share drafts with my team and stakeholders, using their input to refine the direction and make sure everything is aligned. I focus on building a strong layout system and keeping things cohesive—thinking through typography, color, and imagery—while also refining the smaller details like hierarchy, spacing, and overall composition.

Working this way has helped me get really comfortable balancing creative ideas with feedback and brand guidelines. It’s taught me how to stay flexible, communicate design decisions clearly, and deliver work that feels both polished and tailored to each event’s goals.