This project is a personal favorite from one of my senior classes in university. I was tasked with creating a makeup brand, along with some branding materials for it. My first task was the branding, along with the color palette and logos. I wanted the brand to feel warm and welcoming for all users, while still feeling luxurious.
Next, I created the packaging for the makeup products, using the full name logo and the icon along with the dark purple color to keep the products feeling like high end products.
Finally, I created some marketing material. This consisted of a shipping box, postcard for customers, and a totebag that is commonly a gift that cosmetic companies give customers.
