Blink Vision

For this project, I was tasked with creating my own glasses company from scratch. I wanted to focus on something simple and modern, so I came up with Blink, a brand built around the idea of buying glasses fully online and having them shipped straight to your door, no in-store experience needed.

I started by looking into existing eyewear brands and how they position themselves, especially the ones that focus on convenience and digital-first experiences. From there, I created mood boards and explored different visual directions, aiming for something clean, minimal, and easy to navigate.

As I developed the brand, I focused on building a strong, modern identity through typography, color, and layout. I kept everything really streamlined to reflect the ease of the online experience. I also thought about how the brand would live across different touchpoints, like the website, packaging, and promotional materials, making sure everything felt cohesive and user-friendly.

Throughout the process, I got feedback from my professor and classmates, which helped me refine the concept and simplify the design even more. This project pushed me to think about branding not just visually, but also in terms of user experience and how people interact with a product from start to finish.